Some people live open lives. I happen to be one of them. Maybe I've resigned that I won't take public office -- at least not one that would end in some scandalous article posting about my past.
But just like a credit score, knowing what is posted online about yourself can be a pretty good insight. The norm now is that when you apply for a job, your name is googled before your resume is even reviewed.
Recently, personal listings of old acquaintances have been resurfacing, which include addresses and phone numbers. Posting like this one: http://www.ypsort.com/info/pa/12991984/ can be disconcerting.
As a result, a new business franchise is springing up to take your money. Make sure before you sign up for one of these sites that you check its legitimacy.
Example: http://www.myonlinerep.com/index.php?kw=Remove+Internet+Information
Saturday, November 1, 2008
Tuesday, September 2, 2008
Some free things from Google people might use
Some new things from Google that are free and might be useful
I saw on BBC America about the launch of Google's new web browser "Chrome". So I went to Google labs and saw some other things that might be useful:
Google Scholar - search scholarly publications
Google trends - gives updated stats on Google search terms
Google transit - gives directions using public transportation options only
Google Chrome - Google's new web browser. You might want to check out "incognito mode" for those developing web marketing for CRM
I saw on BBC America about the launch of Google's new web browser "Chrome". So I went to Google labs and saw some other things that might be useful:
Google Scholar - search scholarly publications
Google trends - gives updated stats on Google search terms
Google transit - gives directions using public transportation options only
Google Chrome - Google's new web browser. You might want to check out "incognito mode" for those developing web marketing for CRM
Monday, August 18, 2008
Wednesday, July 23, 2008
How to pretend that you care about the elections
I have always been a big fan of The Onion, but now that they have started doing video, I am an addict.
One of their more recent pieces on the upcoming elections addresses some of the conspiracy theory behind rigged elections.
One of their more recent pieces on the upcoming elections addresses some of the conspiracy theory behind rigged elections.
Wednesday, July 16, 2008
MetNet 2008 is Made for Marketers!
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than 24 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld . Currently, he writes the social media column for BtoB magazine. His critically acclaimed new book,The New Influencers, is about the changes in markets being driven by the new breed of online publishers. Published by Quill Driver Books in spring, 2007, it is in its third printing. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Tuesday, July 15, 2008
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Friday, July 11, 2008
David Meerman Scott Confirmed as MetNet 2008 Keynote Speaker (Fri. Aug 1st)
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. The products and services offered by tuned in companies resonate with people who willingly buy without being coerced.
About the Speaker
David Meerman Scott is a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. David is the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 12 languages. He developed the New Rules of Marketing™ course for Pragmatic Marketing, Inc. based on his book. David has lived and worked in
http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf
Google launches virtual world "Lively"
To compete with virtual worlds like Second Life, Google has launched their own virtual world program.
http://news.yahoo.com/s/nm/20080709/wr_nm/google_lively_dc_1
How is this a marketing tool?
Rooms and objects can be created by users with links to external websites. For example, a JCI room could be created that links to information about JCI. Or a JCI object could be designed and placed in rooms around the v-world.
Tuesday, July 8, 2008
New Media Marketing Resources
As a researcher and someone who is fascinated by behavioral responses of people, I can't seem to get enough information on utilizing Social Media as a marketing tool.
One of my goals this year has been to leverage that knowledge for a full role-out in 2009. Currently, I have been reading the following titles in preparation:
One of my goals this year has been to leverage that knowledge for a full role-out in 2009. Currently, I have been reading the following titles in preparation:
- David Meerman Scott's "The New Rules of Marketing and PR"
- Charlene Li & Josh Bernoff's "groundswell: winning in a world transformed by social technology"
- Paul Gillin's "The New Influencers"
Thursday, June 26, 2008
NYC Waterfalls Just in Time for JCI MetNet 2008
From New York Times article 6/24/2008
"The New York City Waterfalls" is a public art project of four man-made
waterfalls rising from New York Harbor, some as high as the Statue of
Liberty. Organized by the nonprofit Public Art Fund and the city of New
York, it is being billed as the city's biggest such project since "The
Gates," the $20 million effort by the artists Christo and Jeanne-Claude
in 2005."
Pictures can be seen here: New York City Waterfalls
Tuesday, May 20, 2008
Rob Witthauer named U.S. Metro Conference Director 2008
Metro Conference Director Rob Witthauer
Effective Tuesday, May 20, 2008, New York State Junior Chamber member Rob Witthauer (Rochester, KAJC) was officially appointed to the position of U.S. Junior Chamber Metro Conference Director by a majority vote of the USJC Metro Team.
Congratulations, Rob!
Thursday, May 8, 2008
Life WITHOUT the Junior Chamber
I've had some requests to share the video shown at OYNY called "Life without the Junior Chamber." We are hoping to roll out a sequel in the next month.
The video can be accessed on YouTube at http://www.youtube.com/watch?v=VqEwJIdx2kk
Or view below (requires Flash)
Monday, May 5, 2008
Congratulations to New York State Session I Awards winners
INDIVIDUAL DEVELOPMENT COMPETITIONS
Jaycee Debate
Batavia Area Jaycees (Pam Warren, Amy Robinson, Catherine Colby)
Write-up
Rob Fields (Liverpool Jaycees)
Master's Speak Up
Mel Robinson - President Batavia Area Jaycees
Stan Malkinski Memorial Speak Up
Amy Robinson - Batavia Area Jaycees
INDIVIDUAL MEMBER AWARDS
Outstanding State Program Manager
Patti Benda - Outstanding Young New Yorker
Outstanding State Vice President
David Stern - Community Development Vice President
Outstanding Jaycee
Bel Molina - Philippine NY Junior Chamber
Outstanding Local Staff Officer
Melissa George - Director Batavia Jaycees
Outstanding Local Vice President
Zultan Bermudez - Membership VP Philippine NY Junior Chamber
Outstanding Local President
Mel Robinson - Batavia Area Jaycees
REGION / DISTRICT / LOCAL ORGANIZATION AWARDS
Outstanding Region
Region South - led by RD Gary Abasolo
Top Growth Chapter
Long Island
Outstanding Local Publication
The IMPACT - Batavia Area Jaycees
Outstanding Local Project
55th Annual Home, Garden, and Trade Show - Batavia Area Jaycees
Blue Chip Parade of Chapters
1) Batavia Area Jaycees (tie)
JCI Saratoga Springs (tie)
3) Philippine NY Junior Chamber
Outstanding Local Organization
Batavia Area Jaycees - led by President Mel Robinson
OUTSTANDING YOUNG NEW YORKER AND LINDA SHAFFER MEMORIAL AWARD
3) Benjamin Peak - Sponsored by Greater Watertown
2) Amanda Harding - Sponsored by Batavia Area
1) Danielle Vitalo - Sponsored by JCI Saratoga Springs
HONORARY LIFE MEMBERSHIP AWARDS PRESENTED
New York State Governor
#327 - Richard D. Tilton - Pioneer (Arcade)
JCI Senatorship
#68030 Rick Phillips (Baldwinsville and Liverpool) 2008 Richard Vandermark Memorial
#68123 Tim Garlock (Batavia)
Jaycee Debate
Batavia Area Jaycees (Pam Warren, Amy Robinson, Catherine Colby)
Write-up
Rob Fields (Liverpool Jaycees)
Master's Speak Up
Mel Robinson - President Batavia Area Jaycees
Stan Malkinski Memorial Speak Up
Amy Robinson - Batavia Area Jaycees
INDIVIDUAL MEMBER AWARDS
Outstanding State Program Manager
Patti Benda - Outstanding Young New Yorker
Outstanding State Vice President
David Stern - Community Development Vice President
Outstanding Jaycee
Bel Molina - Philippine NY Junior Chamber
Outstanding Local Staff Officer
Melissa George - Director Batavia Jaycees
Outstanding Local Vice President
Zultan Bermudez - Membership VP Philippine NY Junior Chamber
Outstanding Local President
Mel Robinson - Batavia Area Jaycees
REGION / DISTRICT / LOCAL ORGANIZATION AWARDS
Outstanding Region
Region South - led by RD Gary Abasolo
Top Growth Chapter
Long Island
Outstanding Local Publication
The IMPACT - Batavia Area Jaycees
Outstanding Local Project
55th Annual Home, Garden, and Trade Show - Batavia Area Jaycees
Blue Chip Parade of Chapters
1) Batavia Area Jaycees (tie)
JCI Saratoga Springs (tie)
3) Philippine NY Junior Chamber
Outstanding Local Organization
Batavia Area Jaycees - led by President Mel Robinson
OUTSTANDING YOUNG NEW YORKER AND LINDA SHAFFER MEMORIAL AWARD
3) Benjamin Peak - Sponsored by Greater Watertown
2) Amanda Harding - Sponsored by Batavia Area
1) Danielle Vitalo - Sponsored by JCI Saratoga Springs
HONORARY LIFE MEMBERSHIP AWARDS PRESENTED
New York State Governor
#327 - Richard D. Tilton - Pioneer (Arcade)
JCI Senatorship
#68030 Rick Phillips (Baldwinsville and Liverpool) 2008 Richard Vandermark Memorial
#68123 Tim Garlock (Batavia)
Sunday, April 27, 2008
How are YOU Serving your Community?
I thought I would share with you some things that people are doing around the state to be involved in their communities.
Michelle Capone from Greater Watertown is helping to run Emerge Northern New York, which is a large YP conference to increase awareness on issues for Northern New York young people;
Patty Benda from Johnson City has been attending meetings of other young professional groups to make sure they know about the Jaycees and to create partnerships;
Jonathon Kim from the Korean-American Junior Chamber is running the Korean-American community event with thousands of attendees again in New Jersey this year;
Yonel Lettieri from JCI Hispanic led a rally to reduce prostitution along Roosevelt Ave. in Queens, partnering with Assemblyman Peralta;
Melinda French and Christine D'Andrade of JCI Carribean are holding a social fundraiser to help clothe and shelter needy families in Ghianna;
Philippine NY JC members are participating in their annual independence day parade this year, BUT are also celebrating their 45th year milestone and sharing it with the community;
Orchard Park Junior Chamber held an Easter Egg hunt for 100 local children, made the newspaper, AND donated leftover candy to the Galisano's Childrens Hospital thanks for Jen Fiegel;
Buffalo Junior Chamber will be hosting Buffalo Mayor Brown as part of their guest speaker series at their May membership meeting;
Greater Rochester Junior Chamber is participating in a fundraiser for a cancer support group designed specifically for young adults (imtooyoungforthis.org) at their first annual "Stupid Cancer Happy Hour;"
Batavia Area Jaycees are hosting YOU, affecting the statewide young professional community;
JCI @ U of R is holding an informational meeting to organize a student rally to try and get student loan benefits on next year's state budget;
And JCI Greater Saratoga is working on their first golf tournament!
Great things happening in New York State!
Michelle Capone from Greater Watertown is helping to run Emerge Northern New York, which is a large YP conference to increase awareness on issues for Northern New York young people;
Patty Benda from Johnson City has been attending meetings of other young professional groups to make sure they know about the Jaycees and to create partnerships;
Jonathon Kim from the Korean-American Junior Chamber is running the Korean-American community event with thousands of attendees again in New Jersey this year;
Yonel Lettieri from JCI Hispanic led a rally to reduce prostitution along Roosevelt Ave. in Queens, partnering with Assemblyman Peralta;
Melinda French and Christine D'Andrade of JCI Carribean are holding a social fundraiser to help clothe and shelter needy families in Ghianna;
Philippine NY JC members are participating in their annual independence day parade this year, BUT are also celebrating their 45th year milestone and sharing it with the community;
Orchard Park Junior Chamber held an Easter Egg hunt for 100 local children, made the newspaper, AND donated leftover candy to the Galisano's Childrens Hospital thanks for Jen Fiegel;
Buffalo Junior Chamber will be hosting Buffalo Mayor Brown as part of their guest speaker series at their May membership meeting;
Greater Rochester Junior Chamber is participating in a fundraiser for a cancer support group designed specifically for young adults (imtooyoungforthis.org) at their first annual "Stupid Cancer Happy Hour;"
Batavia Area Jaycees are hosting YOU, affecting the statewide young professional community;
JCI @ U of R is holding an informational meeting to organize a student rally to try and get student loan benefits on next year's state budget;
And JCI Greater Saratoga is working on their first golf tournament!
Great things happening in New York State!
Friday, April 11, 2008
New York State Budget passes
The New York State Budget for 2008-2009 passed and was signed by new Gov. Dave Paterson. To see the budget, you can go to http://www.budget.state.ny.us
Some Highlights:
Some Highlights:
- Investment in UpState Economics
- Housing developments for UpState AND DownState
- Investment in Park Revitalization, including the NYC waterfront area
- Pre-K and after school education programs
- And even money for CHIPs (it's the 70s all over again)
Tuesday, April 8, 2008
New Marketing Ideas for the Junior Chamber
Another round of recruiting ideas:
- action-oriented URLs pointing to the main website like "domorewithyourlife.org" or "startbeingaleadernow.org"
- beer-coaster URL prints distributed to local pubs
- Dry cleaner hanger covers saying like "All Dressed Up? Here's the Place to Go" or "Dressing for Success is only Half of the Solution" or "Pristine Clothing Deserves a Great Acoomplishment: Be Better"
- At your next event, video-tape members in an interview like format stating why they joined and why they stay
- News-oriented spoof - I like the Onion type series
Saturday, March 15, 2008
Recruiting - a picture is worth a thousand new members
Many communities are having St. Patrick's Day parades today....Which reminded me of some advice from another Patrick -- Patrick Knight, former U.S. Metro Conference Director.
The key to leveraging community holidays (and parades) is as simple as BEADS!
That's right, beads. And here's how --
What you will need: bead necklaces, zip ties, chapter business cards, hole punch, digital camera(s), 2+ people
- Get some beads. Prior to a community event, such as a St. Pat's parade, buy a bunch of bead necklaces. They can coordinate with the event (like green and gold for St. Pat's) or be left over from another event. People don't really care. They love bead necklaces. You can borrow, get them sponsored, or you may have enough between your collective membership already.
- Put your chapter card on the beads. This should be a simple URL or contact information for your chapter. Simpler is better, and ideally, you want to drive traffic to your website; however. if you don't have a great site, you might opt for an email contact and a blurb about your chapter or directing them to a social media site (like MySpace, Facebook, etc). Fastening can be as simple as twist or zip ties. Twist ties are easy to get, but are less likely to hold up, so zip ties are generally recommended. Affix the card to the beads (usually requires a hole punch).
- Go to the event and give out the beads while taking photos of the wearers. Send some outgoing people into the crowd with a digital camera (for safety, groups of 2 are best). When giving out the beads, ask if you can take a photo and tell the recipient that they can view or download the photo for free from the website on the card you put on the bead necklace. Make sure when you take the photo that the Junior Chamber logo or name is facing forward. NOTE: Avoid taking photos of children and stick with JC-age people -- preferably ones that seem to be outgoing or attractive. It's a great first line to meet new people, too!
- Post the pictures on your site with information on joining (sign up NOW! is best approach). You should put the pictures online as soon as possible (hence digital over film developing) and in a place that is publicly accessible (no sites where people have to join to view). Google picasa photo albums are free and easy to view without a membership if you don't know where to look.
- Follow Up with people who sign up. You've now driven traffic to your website/picture area and when people are there, they will see lots of young, festive adults having fun and wearing your logo. Whether or not they decide to join, your site will still be filled with young adults wearing your logo, which will look good to other young professionals.
And whether or not you use this in time for St. Patrick's on Monday, you can use it for any community gathering or holiday social event.
Monday, March 10, 2008
Official Statement of the NYSJC regarding Gov. Spitzer's prostitution Scandal
I just wanted to briefly comment on the breaking news this afternoon that NY Gov. Spitzer announced his use of prostitution services, as recent as 1 month ago, in a news conference today.
http://www.cnn.com/2008/POLITICS/03/10/spitzer/index.html
I'm sure it will be all over the news tonight if you haven't yet heard.
Obviously, this makes it unlikely that his office will be in attendance at the March 19th meeting, however, no cancellations have been made.
In the article, CNN reported: "Before the news conference, three Democratic sources told CNN that a top Spitzer aide had told them that the governor would resign. At the news conference, Spitzer declined to respond to questions as to whether he would step down."
This could mean that David Paterson (Harlem) may soon be heading New York State. His key issues are listed here: http://www.ny.gov/governor/index-ltgov.html
as well as anything that advocates for helping the disabled as he is, himself, legally blind.
This would also likely mean the disbandment of the Young Leaders Conference that Silda Spitzer launched in later January. We are waiting to hear more information on it.
Locally, democratic parties are distancing themselves. CDVP Dave noted that he was asked to remove photos of Spitzer with Democrats. You may, as YPs, be asked for comments on this breaking news. Please keep in mind that as an individual, you are welcome to give any feedback. As a representative (meaning if you mention affiliation, wear logos, or give out chapter contact information), the NYSJC's, have no official position on the matter.
-Shonda Ranson
78th NYSJC President.
http://www.cnn.com/2008
I'm sure it will be all over the news tonight if you haven't yet heard.
Obviously, this makes it unlikely that his office will be in attendance at the March 19th meeting, however, no cancellations have been made.
In the article, CNN reported: "Before the news conference, three Democratic sources told CNN that a top Spitzer aide had told them that the governor would resign. At the news conference, Spitzer declined to respond to questions as to whether he would step down."
This could mean that David Paterson (Harlem) may soon be heading New York State. His key issues are listed here: http://www.ny.gov/governor
as well as anything that advocates for helping the disabled as he is, himself, legally blind.
This would also likely mean the disbandment of the Young Leaders Conference that Silda Spitzer launched in later January. We are waiting to hear more information on it.
Locally, democratic parties are distancing themselves. CDVP Dave noted that he was asked to remove photos of Spitzer with Democrats. You may, as YPs, be asked for comments on this breaking news. Please keep in mind that as an individual, you are welcome to give any feedback. As a representative (meaning if you mention affiliation, wear logos, or give out chapter contact information), the NYSJC's, have no official position on the matter.
-Shonda Ranson
78th NYSJC President.
Thursday, March 6, 2008
From Kathleen Mooney from the Lobbyins in Albany
Shonda,
Thank you so much for participating in the SUNY event yesterday and for your support of the Unshackle Upstate campaign. We are looking forward to working closely with you in the future and like the idea of doing a similar event at U of R this spring (yes, SPRING - let's not work in another ice storm, PLEASE!). We also greatly appreciate your pushing the message out to your J.C. colleagues, the RocCity group, etc. Can you tell we're excited to have you as a colleague? We need people to use the website and send those messages.
Again, you did a great job talking to the students and reporters and we all enjoyed meeting you and your friends. We'll talk in a week or so.
Kathleen
Kathleen Rooney
Senior Vice President
Travers Collins & Company
Tuesday, February 26, 2008
NYSJC member chosen to speak on Student Loan Breaks for YPs
Good morning, New York State.
One of the government initiatives that we have been working on is giving student loan break incentives to young talent that would encourage them to stay in New York State after graduation. This is a topic that effects all of us in New York as we have great educational institutions, but struggle with income after graduation when trying to repay heavy student loan debts.
Now, Unshackle Upstate is moving forward with this initiative and making it the primary focus on the March 4th rally at the SUNY Albany campus. THIS IS FOR ALL OF NEW YORK -- NOT JUST UPSTATE.
Remember that the New York State Junior Chamber invites you to come in early to support this initiative by attending GALS, where you will not only get to show your support, participate in an actual rally, but you will learn how to be more involved in government leadership in your local community. Sign up today at www.NYSJC.org
AND our Very Own Gina Pellettieri has been chosen to speak as a young professional who could benefit from student loan relief.
Remember that the New York State Junior Chamber invites you to come in early to support this initiative by attending GALS, where you will not only get to show your support, participate in an actual rally, but you will learn how to be more involved in government leadership in your local community. Sign up today at www.NYSJC.org
"We want our economy moving. Not our people" is the message that Unshackle Upstate organizers are bringing to Albany on March 4th. The bi-partisan coalition will hold a morning event on the SUNY Albany campus at 9:30 a.m. that will focus on tax relief for graduates with student loans. The average New York State graduate carries a debt of approximately $19,000. One of Unshackle Upstate's goals is to change the standard tax deduction for young people ages 18-25 statewide. The coalition is proposing an increase in the deduction from $7500 to $10,000 and for student loan interest to be deducted from taxable income.
Speakers include representatives from the coalition including a SUNY student, a young professional, and an Upstate business leader.
There will be access to computers at the event so students can send an email to legislators and the Governor, using a template provided on www.unshackleupstate.com, that states what the coalition is asking for in terms of creating tax relief for educated, motivated young adults.
Speakers include representatives from the coalition including a SUNY student, a young professional, and an Upstate business leader.
There will be access to computers at the event so students can send an email to legislators and the Governor, using a template provided on www.unshackleupstate.com, that states what the coalition is asking for in terms of creating tax relief for educated, motivated young adults.
Since 1990, over half a million people between the ages of 25-34 have left Upstate because of the lack of opportunity. The coalition holds elected officials accountable and seeks to create meaningful change so that upstate communities can once again prosper and flourish. Since March 2007, over 160,000 emails have been sent to state representatives in support of the Unshackle Upstate agenda.
Monday, February 25, 2008
New from NYSJC - GALS, PR for You, and ONTO
New York State Junior Chamber Heads to Albany
Government Affairs Leadership Seminar March 1-4
Registration for the New York State Version of the Government Affairs Leadership Seminar has been available on the front page of the state web site at http://www.NYSJC.org You have the option to download the PDF and mail it in or register online through the online form.
Government Affairs Leadership Seminar March 1-4
Registration for the New York State Version of the Government Affairs Leadership Seminar has been available on the front page of the state web site at http://www.NYSJC.org You have the option to download the PDF and mail it in or register online through the online form.
Events begin Saturday afternoon, giving plenty of time to travel without missing work. Saturday evening we will honor the Outstanding New Yorkers/Humanitarians in our great state. On Sunday, we have Officer Training School as well as government specific training available to attendees. Monday will be a tour of the State Capitol, information about how the State Government Works, and Training on how to lobby government Officials. To wrap things up on Tuesday, we will be attending a morning press conference on how young people are an important asset to New York State followed by a rally starting at SUNY Albany for Unshackle Upstate to promote New York State econonic investment. This is one event that you don't just attend -- you engage in active citizenship! Sign up Today!
PR Opportunity for local chapter and local member
3-4 minute speech opportunity for member at SUNY Albany Press Conference Tuesday Morning
Travers & Collins company, a PR firm out of Buffalo, is looking for a young speaker to represent the struggles of young, educated people in New York State. The media event will take place in the morning - probably from approx 9:30 - 10-15. Inside the Campus Center - and weather permitting, we'll want people outside w/signs prior to event for the cameras. The key message for this event is tax breaks for grads w/student loans and general tax breaks for young adults. There may be a possibility of having one of your younger members as a featured speaker. No more than two minutes - speaking from first hand experience on the challenges you face with either no job or an entry level position, and thousands of dollars in debt from your education. How necessary the tax breaks are for enticing young grads to stay in NY.
ONTO Memphis is coming fast
Early registration costs extended to February 27th
March National Convention in Memphis, TN, is coming March 18-21 (Competitions 18th and Opening Ceremony on the 19th). Please contact Kim Lambert at coolburlap@hotmail.com if you have already made arrangements or would still like to attend.
PR Opportunity for local chapter and local member
3-4 minute speech opportunity for member at SUNY Albany Press Conference Tuesday Morning
Travers & Collins company, a PR firm out of Buffalo, is looking for a young speaker to represent the struggles of young, educated people in New York State. The media event will take place in the morning - probably from approx 9:30 - 10-15. Inside the Campus Center - and weather permitting, we'll want people outside w/signs prior to event for the cameras. The key message for this event is tax breaks for grads w/student loans and general tax breaks for young adults. There may be a possibility of having one of your younger members as a featured speaker. No more than two minutes - speaking from first hand experience on the challenges you face with either no job or an entry level position, and thousands of dollars in debt from your education. How necessary the tax breaks are for enticing young grads to stay in NY.
ONTO Memphis is coming fast
Early registration costs extended to February 27th
March National Convention in Memphis, TN, is coming March 18-21 (Competitions 18th and Opening Ceremony on the 19th). Please contact Kim Lambert at coolburlap@hotmail.com if you have already made arrangements or would still like to attend.
Special training to include:
- Diversity in Your Chapter Ariel Jones
- Leadership for Your Chapter/Community Matt Booth
- Session 1: Hours of Power (4 Speakers)
- The 2008 Plan of Action O’Neil
- Effective Membership Plans Reinhard
- State Presidents’ Training Weber
- Vision Quest Koch
- Technology/New Website Smith
- Planning for Successful Conventions Howerton/Modie
- State Presidents’ Training Weber
- How to Do Extensions Chandler
- Take Your Chapter from Good to Great DiLeonardo
- State Presidents’ Training Weber
- Governmental Involvement: GOTV Peterson
- Citizens Corps CJ Jorif - RD/DD Training Kingsley
Sunday, February 10, 2008
JCI Netherlands Middle Region Conference
A special THANK YOU to the national Communication VP Jeroen Komen of JCI Netherlands for the invite to this wonderful event in Echteld. It was wonderful to see World Congress President Graham Hanlon (Ireland) again and to listen to his passionate speech on active citizenship and the bed-tent (Operation Hope) campaign.
I have posted pictures here:
http://picasaweb.google.com/shondaranson/JCINetherlandsMiddleRegionMeeting
Off to Scotland tomorrow evening by boat from Belgium to Rosith.
Thursday, February 7, 2008
Blog posting during EU/UK Travels
I just wanted to remind everyone that I will be traveling in the EU/UK for 10 days. (Yes, Ann, I’ll send postcards)
My Schedule will be as follows
February 8th overnight flight to Amsterdam
February 9-12 (4 whole days) the Netherlands (primarily Zeeland province/Vlissingen, but flying into Schipol).
February 13th by train/boat to northern Scotland
February 14-16 (4 whole days) in northern Scotland (primarily Aberdeen)
February 17th - flying or train back to Amsterdam for Feb 18th noon flight back to Rochester, arriving evening ET.
You can reach me via email for most of the travel or via phone in the Netherlands (+31118418840) or via phone in Scotland (+447986464308)
I was thinking about picking up a disposable cell while there, so if I do, I will give that number as soon as I have it.
--
Shonda Ranson, CNT
78th State President
New York State Junior Chamber
Check out the video "MetNet & the City Teaser Promo"
http://www.youtube.com/watch?v=neIoDinvzq4
JCI-USA: New York State
Worldwide Federation of Leaders and Entrepreneurs
Website: http://NYSJC.org
Wednesday, February 6, 2008
Leaders from all over the State pull resources to Unshackle Upstate Economics
As part of the Government Affairs Leadership Seminar, the New York State Junior Chamber has been informed that the following organizations are planning a rally in support of Unshackle Upstate on March 4th in Albany. If you or your local chapter would like to join in, this is a great way to rekindle the relationships between local Jaycees and local government and business leaders.
While the entire list is below in the press release, I have pulled out some that may pertain directly to NYSJC chapters:
150 State St., Suite 400, Rochester NY, 14614 www.RochesterBusinessAlliance .com
Tel: (585) 244-1800 – Fax: (585) 263-3679
FOR IMMEDIATE RELEASE – Feb. 6, 2008
CONTACT: Ellen Rosen, VP of Marketing, Communications and Membership
PHONE: (585) 256-4616
Media Advisory for today, Feb. 6
Business, Labor, Agricultural and Government Leaders Endorse Governor Spitzer’s Upstate Revitalization Fund
More than 100 Community Leaders Urge Sate Lawmakers to Endorse $1 Billion Upstate Revitalization Fund
More than 100 business, labor, agricultural and government leaders have joined a growing list of supporters who have endorsed Governor Eliot Spitzer’s Upstate Revitalization Fund, it was announced today in Binghamton.
Rochester Business Alliance President and CEO Sandy Parker, who unveiled the list of supporters, emphasized the importance of the Governor’s plan in bringing much-needed attention to the struggles of the region and providing crucial resources to help jumpstart the Upstate economy. Parker also called on the State Legislature to do its part to make the plan a reality.
“The time has come where we finally have a Governor willing to lay it on the line for Upstate New York. As business leaders, it is our job to do what is in the best interest for our communities and to improve the quality of life for our families,” said Parker. “The Governor’s plan holds great promise for Upstate New York. The infusion of funding in all sectors of our economy including business, labor and agriculture represent the true spark the region needs to thrive once again. We are urging the State Legislature to act on this plan so that the Upstate economy can get the attention it needs and deserves.”
Governor Spitzer has proposed a $1 billion Upstate Revitalization Fund which would inject capital into the Upstate economy. His proposal includes:
- a Regional Blueprint Fund ($350 million) to provide capital for creating development ready sites, industrial parks, establishing small business loan programs, and supporting cutting edge research and job creation;
- City-by-City investments ($115 million) that will support several critical development ready sites, industrial parks, establishing small business loan programs, and supporting cutting edge research and job creation;
- a Housing Opportunity Fund ($100 million) dedicated to the development of affordable, supportive, and workforce housing projects throughout Upstate;
- a transportation and intercity passenger rail ($130 million);
- rebuilding our parks ($80 million);
- an Agricultural Development Fund ($50 million); and
- other initiatives ($175 million) including funding for universal broadband, venture capital investments and job programs.
Last week 13 business, agricultural and labor leaders endorsed the Governor's Upstate Revitalization Fund and urged other Upstate leaders to join them, resulting in today's additional supporters.
The original 13 are:
- Sandy Parker, President and CEO, Rochester Business Alliance
- Garry Douglas, President, North County Chamber of Commerce
- Frank Elias, President, Mohawk Valley Chamber of Commerce
- Catherine Glover, President and CEO, Greater Binghamton Chamber of Commerce
- Darlene Kerr, President, Greater Syracuse Chamber of Commerce
- John Lincoln, President, New York Farm Bureau
- Patrick Mannion, Chairman, Greater Syracuse Chamber of Commerce
- Andrew Rudnick, President and CEO of the Buffalo Niagara Partnership
- Robert M. Simpson, President-elect of the Metropolitan Development Association of Syracuse and Central New York
- Bill Towsley, President, Greater Syracuse Building Trades
- Ken Warner, Executive Director, UNICON Rochester
- Frank Wirt, President, Rochester Building and Construction Trades Council
- Randy Wolken, President of the Manufacturers Association of Central New York.
Today’s additional endorsers include:
Tuesday, January 29, 2008
Consumer behavior -- Visualizing our new products before we buy
I am currently reading Pamela Danziger's "Why people buy things they don't need." In the 3rd chapter, there is a paragraph that discusses how consumers visualize using the product when deciding to purchase it. From picturing themselves in a hot bubble bath with their new foaming bath wash, indulging in some sweet & salty popcorn with their rented DVD, peeling off that first slice of pizza with the stringy cheese clinging on for survival, or snuggling into a soft blanket at bed time.
The products are just some soap, some dried up corn, some pizza delivery, and a blanket, but we buy them for the fantasy, the image, the emotional tie we have to the products we choose. One description used was that we "act out vignettes" of using the products in our minds -- sometimes simple and sometimes rather elaborate -- to rationalize feeling good about our choices.
So how can this knowledge be used for recruitment and marketing?
The products are just some soap, some dried up corn, some pizza delivery, and a blanket, but we buy them for the fantasy, the image, the emotional tie we have to the products we choose. One description used was that we "act out vignettes" of using the products in our minds -- sometimes simple and sometimes rather elaborate -- to rationalize feeling good about our choices.
So how can this knowledge be used for recruitment and marketing?
- Consumers need a clear understanding of the product,
- Consumers need to know how the product it to be used, and
- Consumers need to be able to picture themselves using the product. Nay....
- Consumers need to feel GOOD when picturing themselves using the product!
Monday, January 28, 2008
USJC Sponsor Anheuser Busch wants your opinion on Super Bowl Ads
From Advertising Age: http://adage.com/brightcove/lineup.php?lineup=1266084202
Budweiser's annual Super Bowl ad campaign, which revived the company (for those that remember the Budweiser frogs) starts a continues their trend of merging viewers with mobiles and marketing.
Before the Super Bowl, viewers can go to www.budbowl.com and enter their mobile phone number.
During the Super Bowl, after a Budweiser ad is aired, BudBowl members will get a text message asking them to rate the commercial.
After the Super Bowl, members enter a code to unlock a secret ad spot that non-members didn't get to see.
Actually, it took a while to track down which site was the right one for signing up as the CMO (Chief Marketing Officer) gave the wrong URL in his interview --- guess we know he didn't come up with the idea.
Budweiser's annual Super Bowl ad campaign, which revived the company (for those that remember the Budweiser frogs) starts a continues their trend of merging viewers with mobiles and marketing.
Before the Super Bowl, viewers can go to www.budbowl.com and enter their mobile phone number.
During the Super Bowl, after a Budweiser ad is aired, BudBowl members will get a text message asking them to rate the commercial.
After the Super Bowl, members enter a code to unlock a secret ad spot that non-members didn't get to see.
Actually, it took a while to track down which site was the right one for signing up as the CMO (Chief Marketing Officer) gave the wrong URL in his interview --- guess we know he didn't come up with the idea.
Sunday, January 27, 2008
Marketing to and by 20-somethings
We're currently in a Consumer Behavior segment of my newest marketing studies; however, like always, I like to take new information and apply it immediately to the JCs. So here are some of the latest findings. First, Proctor & Gamble launched a teen marketing internet site where they entice teens to be a part of marketing research in exchange for coupons, various rewards, etc. It's run as a social community. Teens can even ask their own questions and get a response. It's called "Tremor" and is at www.tremor.com . Some examples of questions teens wanted asked are:
(http://www.tremor.com/surveys/results.html?userid=-1&g=x&age=-1&tiernbr=-1)
(http://www.tremor.com/surveys/results.html?userid=-1&g=x&age=-1&tiernbr=-1)
Using Tremor as a template, I found another resource for the Junior Chamber. In the form of a blog, "20-Something Marketing" touts itself as an archive for consumer behavior of 20-something BY 20-something professionals (20somethingmarketing.com). An excerpt from this site:Jelena from Indiana asked: How do you like to listen to your music?
- Online and/or through YouTube - 65%
- Through my iPod - 55%
- Concerts and Live shows - 50%
- Through another MP3 player - 36%
- Myspace.com - 36%
Israel in California asked: Who is most likely to win the Democratic Primary
- Hillary Clinton - 43%
- Barack Obama - 40%
- John Edwards - 17%
The expectations are high from the year ahead. While experts are speculating that ‘web’ would keep making inroads into an average marketer’s life.The so called smart marketers will capitalize on the growing appeal of social networks.Whether you call it as 3.0 or something else, one would witness rise in popularity as well as growth of new social networks.The whole philosophy of relationships via social networks would diversify into three key categories. So one would see an average users shuffling between their friendly relationships, family relationships and business relationships.While Facebook would be there for Friends, Linkedin for Business users there’s a possibilty of third alternative whether it is Ancestory or Kindo occupying a major role in 2008.Interestingly Kindo has been a bit of revelation since its emergence and is currently available in 12 regional languages including Arabic.
So I looked up Kindo. I would say the biggest problem is trying to get it to understand the common ailment of divorce, step-parenting, and half-siblings. But maybe it's something to play with in the future.
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