MetNet 2008 is Made for Marketers!

International authors, media experts, and great moves! MetNet & the City features Best Sessions Ever (Really!) Highlighted speakers and trainers scheduled for MetNet 2008: * Keynote: David M. Scott - author of "The New Rules of PR and Marketing" * Paul Gillin - author of "The New Influencers" *Doug McGuirk - National Trainer for the Anthony Robbins Companies * Waldo Cabrera - owner, creator of Islip.TV & MyLITV.com; President of SWMAX, LLC * and JCI ITF Patrick Knight, US Metro Director Rob Witthauer, Life Coach Sarina Tomel, leadership consultant Jeff Goldberg * New York City Councilman John Liu has agreed to do the welcome message for Friday morning opening ceremonies to show support from New York City for JCI! NEW TO THE AGENDA - Friday and Saturday night, we have also secured 2 International Dance Champions to offer Exhibition/Dance classes for Friday and Saturday nights! The Dancers will offer training in Swing, Ballroom and other dance types FOR 3 HOURS BOTH NIGHTS! They assure it will be very fun and the attendees will learn how to Dance plus get the chance to show off your new skills!

We thought you'd like to know that... MetNet 2008 is Made for Marketers! It's Not Too Late to Use MetNet 2008 to Boost Your Business Performance JCI Metnet July 31-Aug 3, 2008 http://www.jcimetnet2008nyc.org/ David Meerman Scott Confirmed as MetNet 2008 Keynote Speaker Presentation Topic - "The New Rules of Marketing and PR" REGISTER TODAY for JCI Metnet July 31-Aug 3, 2008 @ http://www.jcimetnet2008nyc.org/ How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers and members directly Learn how to leverage the potential that Web-based communication offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this is a practical discussion about the new reality of PR and marketing. For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted "prospects" with our egotistical "messages," in the hopes of generating interest from buyers (who usually ignored us anyway). The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. The products and services offered by tuned in companies resonate with people who willingly buy without being coerced. About the Speaker David Meerman Scott is a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. David is the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 12 languages. He developed the New Rules of Marketing™ course for Pragmatic Marketing, Inc. based on his book. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free at http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf Paul Gillin - Social Media Marketing Expert - has agreed to speak for early crowds at MetNet & the City (2008) Bestselling author gives special early session training JCI Metnet July (30)31-Aug 3, 2008 http://www.jcimetnet2008nyc.org/ Check out Paul Gillin on YouTube signing autographs for his book "The New Influencers" at BlogWorld Expo 2008. Paul Gillin on YouTube Who is Paul Gillin? Paul is a veteran technology journalist with more than 24 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld . Currently, he writes the social media column for BtoB magazine. His critically acclaimed new book,The New Influencers, is about the changes in markets being driven by the new breed of online publishers. Published by Quill Driver Books in spring, 2007, it is in its third printing. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is an accomplished speaker and media spokesman. He has keynoted more than a dozen technology conferences, including annual user group meetings for IBM, Oracle, Cognos, Business Objects and J.D. Edwards. He has also spoken at scores of other events about technology trends and social media. His ability to translate complex technology topics into plain English has made him a favorite source for journalists. He has been widely quoted in newspapers and on the airwaves, including appearances on CNN, PBS, Fox News and MSNBC. Paul is a research fellow at the Society for New Communications Research and he chairs the social media cluster of the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com. More Information can be found at http://www.NYSJC.org