Google launches virtual world "Lively"

To compete with virtual worlds like Second Life, Google has launched their own virtual world program.

http://news.yahoo.com/s/nm/20080709/wr_nm/google_lively_dc_1

How is this a marketing tool?

Rooms and objects can be created by users with links to external websites. For example, a JCI room could be created that links to information about JCI. Or a JCI object could be designed and placed in rooms around the v-world.

Check it out and have some fun with your members and perspectives. Maybe even start a weekly Lively MeetUp session