From Advertising Age: http://adage.com/brightcove/lineup.php?lineup=1266084202
Budweiser's annual Super Bowl ad campaign, which revived the company (for those that remember the Budweiser frogs) starts a continues their trend of merging viewers with mobiles and marketing.
Before the Super Bowl, viewers can go to www.budbowl.com and enter their mobile phone number.
During the Super Bowl, after a Budweiser ad is aired, BudBowl members will get a text message asking them to rate the commercial.
After the Super Bowl, members enter a code to unlock a secret ad spot that non-members didn't get to see.
Actually, it took a while to track down which site was the right one for signing up as the CMO (Chief Marketing Officer) gave the wrong URL in his interview --- guess we know he didn't come up with the idea.
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