Marketing to and by 20-somethings

We're currently in a Consumer Behavior segment of my newest marketing studies; however, like always, I like to take new information and apply it immediately to the JCs. So here are some of the latest findings. First, Proctor & Gamble launched a teen marketing internet site where they entice teens to be a part of marketing research in exchange for coupons, various rewards, etc. It's run as a social community. Teens can even ask their own questions and get a response. It's called "Tremor" and is at www.tremor.com . Some examples of questions teens wanted asked are:

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(http://www.tremor.com/surveys/results.html?userid=-1&g=x&age=-1&tiernbr=-1)

Jelena from Indiana asked: How do you like to listen to your music?

• Online and/or through YouTube - 65%
• Through my iPod - 55%
• Concerts and Live shows - 50%
• Through another MP3 player - 36%
• Myspace.com - 36%

Israel in California asked: Who is most likely to win the Democratic Primary

• Hillary Clinton - 43%
• Barack Obama - 40%
• John Edwards - 17%

Using Tremor as a template, I found another resource for the Junior Chamber. In the form of a blog, "20-Something Marketing" touts itself as an archive for consumer behavior of 20-something BY 20-something professionals (20somethingmarketing.com). An excerpt from this site:

The expectations are high from the year ahead. While experts are speculating that ‘web’ would keep making inroads into an average marketer’s life.The so called smart marketers will capitalize on the growing appeal of social networks.

Whether you call it as 3.0 or something else, one would witness rise in popularity as well as growth of new social networks.The whole philosophy of relationships via social networks would diversify into three key categories. So one would see an average users shuffling between their friendly relationships, family relationships and business relationships.While Facebook would be there for Friends, Linkedin for Business users there’s a possibilty of third alternative whether it is Ancestory or Kindo occupying a major role in 2008.Interestingly Kindo has been a bit of revelation since its emergence and is currently available in 12 regional languages including Arabic.

So I looked up Kindo. I would say the biggest problem is trying to get it to understand the common ailment of divorce, step-parenting, and half-siblings. But maybe it's something to play with in the future.