Wednesday, January 23, 2008

The Portrait of Generation NEXT: 18-25 year olds

The Pew Research Center published the findings of a multi-year study in early 2007 called
"How Young People View Their Lives, Futures and Politics
A PORTRAIT OF “GENERATION NEXT”

A summary as well as a link to the full text can be found here.

http://people-press.org/reports/display.php3?ReportID=300


I wanted to share some of the highlights that I saw.

"For purposes of this report, Generation Next is made up of 18-25 year-olds (born between 1981 and 1988). Generation X was born between 1966 and 1980 and ranges in age from 26-40. The Baby Boom generation, born between 1946 and 1965, ranges in age from 41-60. Finally, those over age 60 (born before 1946) are called the Seniors. These generational breaks are somewhat arbitrary but are roughly comparable to those used by other scholars and researchers."


  • They are the “Look at Me” generation. Social networking sites like Facebook, MySpace and MyYearbook allow individuals to post a personal profile complete with photos and descriptions of interests and hobbies. A majority of Gen Nexters have used one of these social networking sites, and more than four-in-ten have created a personal profile.
  • They use technology and the internet to connect with people in new and distinctive ways. Text messaging, instant messaging and email keep them in constant contact with friends. About half say they sent or received a text message over the phone in the past day, approximately double the proportion of those ages 26-40.
  • In Pew surveys in 2006, nearly half of young people (48%) identified more with the Democratic Party, while just 35% affiliated more with the GOP. This makes Generation Next the least Republican generation.
  • About half of Gen Nexters say the growing number of immigrants to the U.S. strengthens the country – more than any generation. And they also lead the way in their support for gay marriage and acceptance of interracial dating.
  • Asked about the life goals of those in their age group, most Gen Nexters say their generation’s top goals are fortune and fame. Roughly eight-in-ten say people in their generation think getting rich is either the most important, or second most important, goal in their lives. About half say that becoming famous also is valued highly by fellow Gen Nexters.

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