Tuesday, July 8, 2008

New Media Marketing Resources

As a researcher and someone who is fascinated by behavioral responses of people, I can't seem to get enough information on utilizing Social Media as a marketing tool.

One of my goals this year has been to leverage that knowledge for a full role-out in 2009. Currently, I have been reading the following titles in preparation:

  • David Meerman Scott's "The New Rules of Marketing and PR"
  • Charlene Li & Josh Bernoff's "groundswell: winning in a world transformed by social technology"
  • Paul Gillin's "The New Influencers"
In addition, I was given some links that are useful:

1 comment:

Anonymous said...

Hi Shonda

Thanks for including my book in your list. The other two books are great, so I am in excellent company.

All the best, David