One of my goals this year has been to leverage that knowledge for a full role-out in 2009. Currently, I have been reading the following titles in preparation:
- David Meerman Scott's "The New Rules of Marketing and PR"
- Charlene Li & Josh Bernoff's "groundswell: winning in a world transformed by social technology"
- Paul Gillin's "The New Influencers"
1 comment:
Hi Shonda
Thanks for including my book in your list. The other two books are great, so I am in excellent company.
All the best, David
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