New Media Marketing Resources

As a researcher and someone who is fascinated by behavioral responses of people, I can't seem to get enough information on utilizing Social Media as a marketing tool.

One of my goals this year has been to leverage that knowledge for a full role-out in 2009. Currently, I have been reading the following titles in preparation:

• David Meerman Scott's "The New Rules of Marketing and PR"
• Charlene Li & Josh Bernoff's "groundswell: winning in a world transformed by social technology"
• Paul Gillin's "The New Influencers"
  

In addition, I was given some links that are useful:

• http://www.slideshare.net/
• http://howto.wired.com/wiki/Lace_Your_Shoes
• http://www.forrester.com/Groundswell/ladder.html
• http://www.forrester.com/Groundswell/profile_tool.html