How to pretend that you care about the elections

I have always been a big fan of The Onion, but now that they have started doing video, I am an addict.

One of their more recent pieces on the upcoming elections addresses some of the conspiracy theory behind rigged elections.



Diebold Accidentally Leaks Results Of 2008 Election Early

MetNet 2008 is Made for Marketers!

International authors, media experts, and great moves! MetNet & the City features Best Sessions Ever (Really!) Highlighted speakers and trainers scheduled for MetNet 2008: * Keynote: David M. Scott - author of "The New Rules of PR and Marketing" * Paul Gillin - author of "The New Influencers" *Doug McGuirk - National Trainer for the Anthony Robbins Companies * Waldo Cabrera - owner, creator of Islip.TV & MyLITV.com; President of SWMAX, LLC * and JCI ITF Patrick Knight, US Metro Director Rob Witthauer, Life Coach Sarina Tomel, leadership consultant Jeff Goldberg * New York City Councilman John Liu has agreed to do the welcome message for Friday morning opening ceremonies to show support from New York City for JCI! NEW TO THE AGENDA - Friday and Saturday night, we have also secured 2 International Dance Champions to offer Exhibition/Dance classes for Friday and Saturday nights! The Dancers will offer training in Swing, Ballroom and other dance types FOR 3 HOURS BOTH NIGHTS! They assure it will be very fun and the attendees will learn how to Dance plus get the chance to show off your new skills!

We thought you'd like to know that... MetNet 2008 is Made for Marketers! It's Not Too Late to Use MetNet 2008 to Boost Your Business Performance JCI Metnet July 31-Aug 3, 2008 http://www.jcimetnet2008nyc.org/ David Meerman Scott Confirmed as MetNet 2008 Keynote Speaker Presentation Topic - "The New Rules of Marketing and PR" REGISTER TODAY for JCI Metnet July 31-Aug 3, 2008 @ http://www.jcimetnet2008nyc.org/ How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers and members directly Learn how to leverage the potential that Web-based communication offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this is a practical discussion about the new reality of PR and marketing. For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted "prospects" with our egotistical "messages," in the hopes of generating interest from buyers (who usually ignored us anyway). The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. The products and services offered by tuned in companies resonate with people who willingly buy without being coerced. About the Speaker David Meerman Scott is a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. David is the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 12 languages. He developed the New Rules of Marketing™ course for Pragmatic Marketing, Inc. based on his book. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free at http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf Paul Gillin - Social Media Marketing Expert - has agreed to speak for early crowds at MetNet & the City (2008) Bestselling author gives special early session training JCI Metnet July (30)31-Aug 3, 2008 http://www.jcimetnet2008nyc.org/ Check out Paul Gillin on YouTube signing autographs for his book "The New Influencers" at BlogWorld Expo 2008. Paul Gillin on YouTube Who is Paul Gillin? Paul is a veteran technology journalist with more than 24 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld . Currently, he writes the social media column for BtoB magazine. His critically acclaimed new book,The New Influencers, is about the changes in markets being driven by the new breed of online publishers. Published by Quill Driver Books in spring, 2007, it is in its third printing. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is an accomplished speaker and media spokesman. He has keynoted more than a dozen technology conferences, including annual user group meetings for IBM, Oracle, Cognos, Business Objects and J.D. Edwards. He has also spoken at scores of other events about technology trends and social media. His ability to translate complex technology topics into plain English has made him a favorite source for journalists. He has been widely quoted in newspapers and on the airwaves, including appearances on CNN, PBS, Fox News and MSNBC. Paul is a research fellow at the Society for New Communications Research and he chairs the social media cluster of the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com. More Information can be found at http://www.NYSJC.org

Check out NYSJC.org for the latest updates New York State News: Thomas Golisano last week announced the formation of Responsible New York, a committee set up to make expenditures in support of state legislature candidates "most committed to changing Albany." Golisano, the Paychex Inc. founder who has made three unsuccessful runs for governor, plans to spend at least $5 million. But some political observers have said his initiative could face a legal challenge to determine whether it complies with New York election law. -RBJ.net

JC Camp this Saturday (7-19) First Annual Summer Family Fun Day Bring your family, Bring your fun, your sleeping bags and prepare for a fantastic weekend of fun, games and companionship! You can arrive as early as July 18th. We arrive at Camp Sertoma any time after 6:00pm and spend an evening relaxing with many other Jaycees. Saturday after breakfast it’s a day of outside activities and games including swimming, sports and boating. The day will break for meals and finish up with a campfire, songs and a relaxing evening. On Sunday we pack up after breakfast and say good bye to our friends, then head home. All play, no work, can’t wait to see you all there! Please direct your questions to Pat Wallen Phone:(607)206-9834 Email: Patrick_p_wallen@yahoo.com NYSJC Wiki Time to share your JC knowledge We've heard a lot from newer members about the lack of pass along knowledge of the organization. To help relieve this problem, we reserved a Wiki where our past members and historians can dump their brains to give members a searchable resource to use. The wiki can be found here: http://jaycees.wikispaces.com/ Please consider adding content including, NY specific history, history on former chapters, former member information, current chapter histories, state and national awards information, anything Jaycees. Also, could you pass it along to other governors, senators, random former Jaycees you have contacts for, etc. :) The wiki can also be reached from the state website at http://nysjc.org Breaking MetNet News International authors, media experts, and great moves! MetNet & the City features Best Sessions Ever (Really!) Highlighted speakers and trainers scheduled for MetNet 2008: Keynote: David M. Scott - author of "The New Rules of PR and Marketing" Paul Gillin - author of "The New Influencers" Doug McGuirk - ational Trainer for the Anthony Robbins Companies Waldo Cabrera - owner, creator of Islip.TV & MyLITV.com; President of SWMAX, LLC and JCI ITF Patrick Knight, US Metro Director Rob Witthauer, Life Coach Sarina Tomel, leadership consultant Jeff Goldberg, and speech consultant Judy Cavallo Just in from the MetNet 2008 Team: Please forward! --- BREAKING METNET 2008 NEWS -- http://www.jcimetnet2008nyc. org/ This just in: New York City Councilman John Liu (http://council.nyc.gov/d20/ html/members/home.shtml) has agreed to do the welcome message for Friday morning opening ceremonies to show support from New York City for JCI! NEW TO THE AGENDA - Friday and Saturday night, we have also secured 2 International Dance Champions to offer Exhibition/Dance classes for Friday and Saturday nights! The Dancers will offer training in Swing, Ballroom and other dance types FOR 3 HOURS BOTH NIGHTS! They assure it will be very fun and the attendees will learn how to Dance plus get the chance to show off your new skills!

David Meerman Scott Confirmed as MetNet 2008 Keynote Speaker (Fri. Aug 1st)

Presentation Topic - "The New Rules of Marketing and PR" How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly

For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted "prospects" with our egotistical "messages," in the hopes of generating interest from buyers (who usually ignored us anyway).

The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. The products and services offered by tuned in companies resonate with people who willingly buy without being coerced.

Learn how to leverage the potential that Web-based communication offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this is a practical discussion about the new reality of PR and marketing.

About the Speaker

David Meerman Scott is a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. David is the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 12 languages. He developed the New Rules of Marketing™ course for Pragmatic Marketing, Inc. based on his book. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free at

http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf

Google launches virtual world "Lively"

To compete with virtual worlds like Second Life, Google has launched their own virtual world program.

http://news.yahoo.com/s/nm/20080709/wr_nm/google_lively_dc_1

How is this a marketing tool?

Rooms and objects can be created by users with links to external websites. For example, a JCI room could be created that links to information about JCI. Or a JCI object could be designed and placed in rooms around the v-world.

Check it out and have some fun with your members and perspectives. Maybe even start a weekly Lively MeetUp session

New Media Marketing Resources

As a researcher and someone who is fascinated by behavioral responses of people, I can't seem to get enough information on utilizing Social Media as a marketing tool.

One of my goals this year has been to leverage that knowledge for a full role-out in 2009. Currently, I have been reading the following titles in preparation:

• David Meerman Scott's "The New Rules of Marketing and PR"
• Charlene Li & Josh Bernoff's "groundswell: winning in a world transformed by social technology"
• Paul Gillin's "The New Influencers"
  

In addition, I was given some links that are useful:

• http://www.slideshare.net/
• http://howto.wired.com/wiki/Lace_Your_Shoes
• http://www.forrester.com/Groundswell/ladder.html
• http://www.forrester.com/Groundswell/profile_tool.html